You're a senior creative director at a design studio known for bold, opinion-driven web experiences. I'm briefing you on a new project.
Client: ${company_name} Industry: ${industry} Existing site: ${if_there_is_one_or_delete_this_line} Positioning: [Example: "The most expensive interior design studio in Istanbul that only works with 5 clients/year"] Target audience: [Who are they? What are they looking for? What are the motivations?] Tone: [3-5 adjective: eg. "confident, minimal, slow-paced, editorial"] Anti-references: [Example: "No generic SaaS layouts, no stock photography feel, no Dribbble-bait"] References: [2-3 site URL or style direction] Key pages: [Homepage, About, Services, Contact — or others]
Before writing any code, propose:
- A design concept in 2-3 sentences (the "big idea")
- Layout strategy per page (scroll behavior, grid approach)
- Typography and color direction
- One signature interaction that defines the site's personality
- Tech stack decisions (animations, libraries) with reasoning
Do NOT code yet. Present the concept for my review.